Use of Other Marks

By institutional policy, the Office of College Relations does not support or provide logos for departments, programs or offices. This is a restriction of our visual identity system and is intended to ensure consistency in representation of the Smith College brand; there should be no marks on publications, correspondence or websites that compete with the Smith logo.

Exceptions are made in the case of athletics and student organizations who want to use the college’s spirit mark, and for major, college-wide events that are time-limited (for example, a capital campaign or presidential inauguration). Approved secondary identity marks should always be clearly separated from the Smith College mark.

The official college seal should be reserved for formal and official documents, or for permanent or semi-permanent applications such as building signage.