b'SCMA members and shop customers:an unbeatable combination With well-attended eventsinLos Angeles, New York City and Northampton, as well as the launch of a new web-site and refreshed merchandise packaging, SCMA100 was shaping up to be a big year for the SCMA Shop. Then, when the pandem-ic took hold, Museum Store Manager Justin Thomas teamed up with Lauren Shea-Warner, membership, engagement and stewardship coordinator, and with the museums marketing and communications department, to counter-act a possible pandemic pall. Justin and his collaborators used the museums social media platforms and e-communications channels to boost outreach efforts and co-promote op-portunities for virtual engagement. Museum members and shop customers responded en-thusiastically: The spring members-only online shop sale was a solid success, leading Justin and Lauren to plan additional opportunities for SCMA members and shop customers to digi-tally connect and engage on a regular basis.left, top:Museum Guard Bryan Larkin browsing in the SCMA Shop;above, left:Museum Store Manager Justin Thomas;above, right:Former Museum Store Manager Nan Fleming and Esther Arnette 75 at theLA Trunk Show'