Visual Identity Program

A goal of Smith College's mid-1990s self-study was the development of a comprehensive communications plan for the college, an effort focused on written communications and a system to insure that our materials are visually coherent and effective. In 1998, the president and the board of trustees asked the public affairs office to develop and implement a set of graphic standards to promote a consistent approach in both appearance and content in all of the college's internal and external communications.

The identity program was developed to create a visual link between all the different departments, offices and enterprises that compose Smith College. Impressions are often visual and are made in many ways—from letters and newspaper ads to publications and signs. The success of such a design system depends upon its consistent, high-quality presentation.

For more information, please contact John Eue, senior director of publications and communications, at