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   Date: 4/9/09 Bookmark and Share

Mortimer Room Exhibit: Cigarette Cards as Propaganda

The German Studies Department and the Mortimer Rare Book Room have teamed to present an exhibition of German cigarette card albums from the 1920s and 1930s, the first exhibition of its kind in the United States, in the Book Arts Gallery on the third floor of the Neilson Library.

The exhibition, titled “From Weimar to War: Popular Propaganda in Germany 1928 – 1941,” traces the development of this popular medium in prewar Germany from its inception as a marketing tool of the cigarette industry in the 1920s to its function as a popular propaganda medium during the Third Reich.

Together with the picture albums are reproductions of 16 full-size advertising posters of the period that show how the picture cards were used to sell cigarettes.

The exhibition is curated by Joseph McVeigh, Professor of German, with the assistance of students from his NEXUS-course GER 298 on the same topic: German Cigarette Card Albums as Educational and Propaganda Tools.

The exhibition will be on display through May 8.


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