Photograph of "Our Community Helpers," cardboard stand-up Play People, circa 1975
Copyright unknown

There is growing evidence that by the time girls and boys are six or seven they have already learned to accept the prevailing sexist and racist attitudes and thereby limit their own options for future development. In response to hundreds of requests from parents and teachers who wanted to help young people grow up unrestricted by destructive stereotyping, the Women's Action Alliance created the Non-Sexist Child Development Project.... The goal of the project is to counter stereotyping by:

  • showing women and men performing a wide variety of jobs outside the home
  • fostering respect between boys and girls
  • reflecting our multi-racial and ethnic society
  • presenting a more open view of family life
"Open Options for Children" brochure, circa 1975

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