The logo and wordmark should be a significant graphic element on all printed material and Web sites. Several different versions of the logo are available; when in doubt as to which you should use, please contact us.
If your project requires an exception to these guidelines, or if you have a question about using the logo on your project, please contact us. College Relations is responsible for administering the visual identity system as it relates to publications, printed materials and Web pages.
The approved colors for the Smith College logo are Pantone 295 (blue) and 130 (yellow). The Office of College Relations can supply digital files of the logo in Pantone format and a CMYK version for multi-color publications. The logo should be used in its blue and yellow rendition in digital publications and Web pages. A version designed to be reversed on dark Web pages, in the appropriate colors, is available for downloading. A single-color white version of the logo is acceptable on Web pages with dark backgrounds.
Print publications only
If the logo is to be used on a dark background, the wordmark should appear in white and the colors of the diamond are reversed— blue letterforms on a yellow diamond. If your project does not allow for multiple colors, the single-color logo should be reversed to white. The single-color white version of the logo, shown below, is acceptable on Web pages with dark backgrounds.