b'night at your museum THE HOTTEST EVENT ON CAMPUSDURING THE COLDEST MONTH OF THE YEAR!Tiffany Cho: Paula came up with this years theme, We Dream of Polymer Jellies, which centered around the Plastic Entanglements exhibition. Paula Lopez: It was an ocean theme with an ecological twist! The idea was to explore the effect of plastic on the world, present and future. I thought about all the waste in our oceans and how sea creatures mistake plastic bags in the ocean for jellyfish, which is deadl . and yet their synthetic beauty and dreamy quality are hypnotizing and strangely beautiful.TC: The planning starts many months in advance. Paula organized everything from the food and decorations to 50 the activitiesand my role was to create all the marketing materials and to promote the event across campus using social media, posters and a printed invitation. I also above:Tiffany Cho (left) and Paula Lopez (right)designed a holographic sticker that turned out to be IT BEGAN 11 YEARS AGO AS A MARKETING a huge hit. Every year, NAYM attracts more and more initiative tied to Februarys Second Friday: Invite Smithstudents, which is great. We try to showcase the whole students to socialize after hours and get to know theirmuseum to those not yet familiar with whats here and world-class art collection by spending a Night at Yourcreate a welcoming event for current Smithies. Museum. Since then, NAYM has evolved into a super- sized collaboration between the museums educationPL: The atmosphere is really festive, with lots going on and marketing teamsa highly anticipated epic throughout the museum. A student DJ did the music, campus tradition that this year drew a record-breakingSmith Catering handled food and rentals. On the lower 2,000 artfully dressed attendees for a night of festivelevel, people could drop in and collaborate on a jelly-socializing, art-viewing, art-making and fun food.fish mobile constructed f om recycled plastic collected from two Smith houses and the museum. Tags and gel SCHEMA sat down with the primary co-organizers ofpens were on hand for people to post a wish for the NAYM 2019Paula Lopez, Sacerdote post-baccalaureatefuture. We invited people to respond to prompts like fellow in museum education, and Tiffany Cho, BrownWhere does plastic go when it leaves your hands? post-baccalaureate fellow in museum marketing andand Whats something you saw in the exhibition that communicationsto hear their thoughts on party plan- you could find in your house oroom? and respon-ning, plastic and what some now call the Smith prom. dents were entered into a raffle. It was a way to getpeople thinking and involved.night at your museum'