WRITTEN Submission Tips
Business Model Canvas
The written submission of the Draper Competition is a narrative adaptation of the Business Model Canvas developed by Alexander Osterwalder. As such, here are a few resources to help you better understand the business model canvas.
- Business Model Canvas with extensive annotations and links to section-specific videos.
- Wikipedia page for business model canvas.
- How To Build A Startup Udacity course.
- 4-minute video on best practices for written submissions for competitions.
- Use 3rd person (the Company, CompanyName). Anything else (especially first person) is seen as unprofessional.
- Show, don't tell.
- When describing your solution "don't tell me about your lawn fertilizer, tell me about my lawn."
- Don't focus on a global problem you are a tiny part of, focus on the customer.
- When writing up your value proposition section, try to make your pains & gains a matched set.
- Differentiation isn't just for the "competitive advantages" section! Differentiate your entire company.
The below videos are not specific to the Draper Competition, nevertheless they communicate core ideas that apply perfectly to the competition. Click a link to view any video.
The Executive Summary
- Part I: Introduction, company, need, solution
- Part II: Market
- Part III: Competition, business model
- Part IV: Financials, exit, impact
- Part V: People, deliverable
Marketing for Startups:
Understanding Venture Capitalists and Angel Investors
- Part I: Description, individual angels, and angel networks
- Part II: Angel syndicates, venture capital, and incentives
- Part III: Incentives (continued) and process
- Part IV: Pros, cons, and best practices
- Part V: Best practices (continued)
- Part VI: Best practices (continued), and summary
- Update: angelsoft.net changed its name to www.gust.com