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USING LINKS

Create meaningful links.

When you are creating a link, make sure that the text in the link is meaningful. The link text should flow naturally within the document and should not inhibit readability. 

Early Web documents often used the text "Click Here" as the link. For example:

     Click here >

A better way to create the link is to use the text "View the sample document" as a link. For example:

     View the sample document >

It's also important to indicate what's going to happen when a visitor clicks on the link. The accepted convention is that they will be taken to a new page, so if your link is to another page on your site, no explanation is necessary. But if the link triggers a download, of a PDF document, an image or other type of file, you must indicate that in your link. For example:

     Download the document (PDF) >

     Download the application (Microsoft Word document) >

If the visitor has their browser set up to download files in the background, they may not know that a download has begun, and click the link numerous times and assume the link is broken. The basic rule of thumb: try to anticipate the visitor's expected behavior.

Check your links.

After you have finished creating a document that contains hypertext links, you should check the links to make sure they are valid links. It is very frustrating, when you are reading an HTML document, to be given an error message when you follow a link. 

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