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Consistent use of color
gives the Smith College site a unified graphic identity
that creates and
then
reinforces
a distinct sense of "place" and
makes the site memorable.
Web browsers use HTML
to display colored text, links, and background colors. There
are two ways to specify color in HTML, either with hexadecimal
values (e.g., FFFFFF) or with color names such as red, or
green. Unfortunately, few of the named colors are browser-safe,
so it's best to stick to browser-safe hexadecimal values
when specifying HTML-based color.
For handy reference,
the palette is available as a PDF file for downloading and
printing.
How good an image looks
on the Web depends entirely on the capabilities of each user's
hardware and software. Netscape Navigator and Microsoft Internet
Explorer use only 216 colors that are common to Macintosh
and Windows operating systems to display images. The 216
colors that are shared between the browser palettes won't
dither from platform to platform. Therefore, you should use
these colors for all the flat-color areas of your Web graphics.
The non-dithering
Web safe color palette for Mac or Windows is available from
the Photoshop Swatches palette to use in your work. To access
it, click on the swatch window's upper right arrow to choose
the Web Safe Colors library. Another helpful site is
lynda.com,
created by Lynda Weinman, the author of Web-design books
and co-founder of a firm that produces educational
materials for Web professionals. |
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