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The logo and wordmark should be a significant
graphic element on all printed material and Web sites. Several different versions of the logo are available;
when in doubt as to which you should use, please contact the Office of College Relations.
The approved colors for the Smith College logo
are Pantone 295 (blue) and 130 (yellow). The Office of College Relations can
supply digital files of the logo in Pantone format and a CMYK version for multi-color
publications. The logo should be used in its blue and yellow rendition in digital
publications and Web pages. A version designed to be reversed on dark Web pages,
in the appropriate colors, is available for downloading. A single-color white
version of the logo is acceptable on Web pages with dark backgrounds.
Depending
upon your requirements and production constraints, the logo and wordmark
may appear in solid blue, black or other colors in printed publications.
The two-color version should not be used in any combination but blue and
yellow. A single-color version of the logo, as shown below, is available
from the Office of College Relations. The single-color rendition may be
printed in any color, as shown below.
If the logo is to be used on a dark background,
the wordmark should appear in white and the colors of the diamond are reversed
-- blue letterforms on a yellow diamond. If your project does not allow for
multiple colors, the single-color logo should be reversed to white. The single-color
white version of the logo, shown below, is acceptable on Web pages with dark
backgrounds.
The logo should not be screened, rotated or used
as part of a larger pattern. The logo can vary in size but should not be reduced
to less than 2 inches in length. To avoid confusion, there should be no other
competing logos.
Because the size and spatial relationships of
the letters in the wordmark are part of the overall design and function as
a part of the
complete logo, alteration
of the wordmark in any way (outlining, shadows, stretching or condensing)
is unacceptable. Do not attempt to set the wordmark yourself, change the font,
or alter the size, proportions or space between the letters.
The college seal,
developed in 1983, should be reserved for formal and official documents.
If your project requires an exception to these
guidelines, or if you have a question about using the logo on your project,
please contact the
Office of
College Relations, (413) 585-2180. College Relations is responsible for administering
the visual identity system as it relates to publications, printed materials
and Web pages. |
