|
A goal of Smith College's mid-1990s self-study
was the development of a comprehensive communications plan for the college,
an
effort focused on written communications and a system to insure that our materials
are visually coherent and effective. In 1998, the president and the board of
trustees asked the public affairs office to develop and implement a set of
graphic standards to promote a consistent approach in both appearance and content
in all of the college's internal and external communications.
The identity
program was developed to create a visual link between all the different departments,
offices and enterprises that compose Smith College.
Impressions are often visual and are made in many ways -- from letters and
newspaper ads to publications and signs. The success of such a design system
depends
upon its consistent, high-quality presentation.
For more information, please contact John Eue,
senior director of publications and communications, at jeue@email.smith.edu. |
