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"Determination." "Confidence." "Spirit." "Pride." "Sisterhood." These descriptors consistently rose to the top when the Smith College community was asked to describe what makes Smith, its students, and its student-athletes unique. A new visual identity for Smith's sports teams that captures these distinctive qualities marks the culmination of a year-long project to promote visibility and enthusiasm for Smith's intercollegiate and club teams -- and to generate school spirit broadly -- by adopting a unifying visual identity or "spirit mark" for athletics uniforms, casual apparel and promotional items for clubs and organizations.

Spirit Mark Gear Available at Bookstore
Items featuring the college's new spirit mark are available at the Grecourt Bookshop in the Campus Center.

Spirit Mark Launch Video
Watch the video that launched the new spirit mark at Midnight Madness, December 11, 2008. Watch...

About the Spirit Mark

Using the Spirit Mark

Files to Download

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