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Strategic Planning

SETTING THE CONTEXT

External Trends

Like all colleges and universities, Smith is affected by and connected to the world beyond its campus in important and essential ways. Consequently, its planning must be informed by and responsive to developments in society, the economy, science and technology, and political life. As we look to the next decade, several important trends emerge on the horizon that will both challenge the college and provide opportunities for innovation.

Colleges and universities face important challenges as the result of shifting national demographics. The geographical distribution of traditional college-age students will continue to shift away from the northeast toward the south and west. The population will become more diverse, with a significant decrease in the numbers of Caucasian students and a significant increase in Latina students. The proportion of women students will continue to grow.

Shifts in the age composition of the population, changing career patterns, and the speed of technological and economic change will combine to increase the interest in and demand for lifelong learning opportunities. In addition, students will increasingly seek more flexible options for completing their undergraduate degrees, with less focus on the four-year uninterrupted residential experience. The proportion of students attending private liberal arts colleges likely will continue to shrink as a share of the overall higher education market.

Economically, colleges and universities are likely to see a continuing decline in public funding, in government research support, and in financial aid. Higher education will increasingly be seen as an individual, not a public responsibility. Individual institutions will face increasing budget pressure resulting from energy costs, health insurance, and financial aid. Although public funding is expected to decrease, public scrutiny and the demand for increased accountability from colleges and universities is on the rise, particularly in the area of college costs and educational outcomes.

Finally, the next decade will continue to test the adaptability of colleges and universities to the needs of a much smaller and more interconnected world. These challenges will range from preparing students to understand issues from multiple cultural perspectives to the economic ascendancy of Asia and its challenge to America’s long-held pre-eminence in science and technology.

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Setting the Context

External trends

Admission &
financial aid

Academic program

Student life

Diversity

Financial & other resources

Important Issues
Facing Smith

Next Steps in the
Planning Process

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