Campaign Prospectus Takes Top CASE Award
Smith College's recently captured
the top prize in the 2013 Circle of Excellence competition
sponsored by the Council for the Advancement and Support
of Education (CASE). Placing first among 41 other entries,
the prospectus was awarded a for “best
print fundraising publication.”
Published in the fall of 2012,
in concert with the launch of , the 44-page prospectus makes the case for supporting
the college by providing a vision for a more equitable world
and offering donors the means to help make that vision a
reality through their gifts to Smith.
"It knocked our socks off,"
commented Circle of Excellence competition judges.
"It tells a compelling story and presents it in a compelling
way. It's a work of art with an inspiring message. We believe
that people who received this would read every word, would
be touched emotionally, and would save it."
The campaign prospectus, a
collaboration among the departments of College Relations,
Development and the President, was distributed broadly, to
volunteers, prospective donors and attendees of the Women's
Global Leadership Celebration at Smith in October 2012. A
condensed version was also mailed to alumnae, parents, faculty
and others in spring 2013. The prospectus is the culmination
of a comprehensive campaign branding program that began in
"They were able to reach alums
of all decades," commented the judges. "They wanted to make
alums proud and they should be. A lot of thought clearly
went into it. It's more than just about Smith—it's about
women. It's about their contribution to a bigger mission
Graphic design and photography
for the award-winning prospectus were provided by Ologie,
a creative agency based in Columbus, Ohio.
Based in Washington, D.C., is
an international association of professionals, administrators,
and editors working in academic fundraising, communications
and alumni relations. The Circle of Excellence awards recognize
outstanding achievement in higher education, independent
schools, and nonprofit organization communications.