Fulbrighter Wins Business Competition at MIT
In less than a minute on
January 30, Lamya Al Abdulkarim, a Smith Fulbright scholar
from Saudi Arabia, presented a business idea that clinched
first place during an intense challenge at the Massachusetts
Institute of Technology (MIT). The moment capped a weeklong
entrepreneurship program that she attended with about
135 other participants through the Sloan Executive Education
Al Abdulkarim won the “elevator
pitch” contest by presenting an idea for cost-saving
equipment during a mock meeting with a McDonald’s
executive at a cocktail party. An elevator pitch is a sales
pitch with the objective of convincing an investor to consider
an idea for a new product, service or business within the
brief duration of an elevator ride--less than 55 seconds
in the MIT contest.
Think you could do it? Smith
students interested in learning about an elevator pitch can
do so at noon Thursday, Feb. 19, in Campus Center 102. The
college's annual elevator pitch contest will be held March
5 and is sponsored by Smith's Women and Financial Independence
(WFI) program and the Harold Grinspoon Entrepreneurship Initiatives.
Meanwhile, that won her first place in the MIT contest in
just 42 seconds.