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Smith Senior Featured in CosmoGirl! Magazine

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After being chosen last spring by CosmoGirl! magazine as a finalist in its Project 2024 internship competition, Meghan Greenhalgh ’08 was featured in the December edition along with her seven co-finalists. Greenhalgh spent the summer as an intern at Saatchi & Saatchi, a leading advertising firm in New York City.

Project 2024 sponsors internships for female college students in industries in which women are traditionally underrepresented at the highest levels. The program was created to prepare current college-aged women to reach their professional goals by the year 2024, when current CosmoGirl! readers will become eligible to run for president of the United States.

After her busy summer, Greenhalgh is serving as a Gold Key Guide, networking with Smith alumnae and managing her blog, Faking Good Breeding (, which was recently featured in the New York Times and receives more than 70,000 page views per month. After graduating, she plans to move to New York City to pursue a career in advertising.

Greenhalgh is Smith’s second CosmoGirl! intern in three years. Jane Kim ’06 participated in the program before her senior year. Greenhalgh recently wrote about her experience at Saatchi & Saatchi.

A Future in Advertising

By Meghan Greenhalgh ’08

While most people fast-forward through the commercials on television, I often find myself more interested in the commercials than the television shows themselves.

Advertising is the most prevalent art form in our culture, and I’ve always been fascinated by the techniques advertisers use to grab the attention of passive viewers. After spending last summer interning at Saatchi & Saatchi, I can also appreciate just how much thought and effort goes into crafting an advertising campaign.

At Saatchi & Saatchi, the 2007 Cannes Advertising Agency of the Year, I interned with the Olay brand team. Olay, owned by Proctor & Gamble, is the largest skincare brand in the world with over $2 billion in annual sales. My internship gave me a hands-on experience as I attended daily client meetings, traveled to photo shoots and assisted at every step of the production process. In addition to daily brand activities, I worked with members of the planning, creative, media and account management departments to create a hypothetical, comprehensive advertising campaign to stop violence and harassment of gay, lesbian, bisexual and transgender teens. I presented my campaign to the agency and a number of GLBT activist groups at the end of the summer.

As a CosmoGirl intern, I lived with the seven others at the New York University dorms. The magazine paid for all of our living expenses during the summer. Other interns worked at organizations as varied as Merrill Lynch, J Records, The Natural Resources Defense Council, the and New York State Attorney General’s Office.

As an art history and American studies double major, I feel that my Smith education has prepared me well for a career in advertising. My professors have done a fantastic job teaching me how to analyze images, expressing myself in writing and giving formal presentations, all skills that are crucial to success in this industry. Also, Smith’s empowering and supportive environment helped encourage me to apply for the competitive internship. Smith has taught me to aim my sights high and has provided me with so many positive female role models.


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