The Smith Logo

The Smith Logo

The Smith Logo

The Smith College logo is comprised of a "diamond" design that is a modern interpretation of the classic monogram "SC" in use at the college for many years, and a logotype or wordmark. The visual identity was developed to communicate the spirit of the college, striking a balance between tradition and change.

The diamond shape is a contemporary rendition of a monogram design that was in general use at the college until the 1980s. Variations of that design are still in use by the athletic department and can even be found in various trim elements in the Alumnae House.

Rather than a repetition of the forms in the wordmark, the letterforms in the diamond are evocative of ribbons, connoting an air of celebration and calling to mind the brightly colored sashes worn by alumnae in the annual Ivy Day parade.

Typeface

The Smith College wordmark is set in an adaptation of Adobe Trajan, a typeface based on classic Roman letterforms which were written with a brush, then carved into the stone. These forms provided the basis for the Adobe typeface designed in 1989. The wordmark has been designed with specific dimensions and spacing to be easily read, distinctive and readily identifiable.

The Trajan font is also used in the college's signage system, which was developed in 1994; the consistent use of typefaces provides an immediate visual connection for campus visitors who have received materials bearing the college's logo.